If someone was to tell you that they knew how to make money from betting on the internet, you would (hopefully) be a little sceptical about what they were next going to tell you. Many people claim of having secret systems that can earn them hundreds of pounds every day, and these systems are often being sold or even given away for free Dnabet.com. Hopefully the fact that they are given away for free should tell you something about their system – it doesn’t work.
If someone was making a few hundred pounds a day from some kind of gambling system then why would they be willing to give it away for free? Why would they even sell the system for a few pounds when it is apparently earning them thousands of pounds a week? Obviously their so called system will not work when you try it. Either the system owner is making money by selling the system to you, or they are making money as an affiliate of the casino/gambling website that they are connected with. There are many similar gambling systems that are currently going around on the internet, and they are being advertised on a regular basis which must mean that people are falling for the systems, otherwise the system owner wouldn’t be able to afford to pay the advertising fees constantly.
One of the most popular and worst gambling systems is the Martingale system, which many people seem to dress up and sell on as some legitimate money making system. The Martingale system is used at the Roulette tables. It involves placing a small bet on an even with two outcomes – such as the black/red colour on the Roulette table, and then doubling this bet every time it loses.
For example, you bet £1 on red, you lose, you then bet £2 on red, you lose again, you then bet £4 on red. The idea is that eventually you will win, and when you do win you will cover any of your losses. This all sounds very good, but in reality you will have unlucky streaks and will quickly end up hitting the maximum table bet possible, and so you won’t be able to gamble enough money to make up for all your losses. It only takes around 10 bad results in a row and you will find yourself having to gamble hundreds simply to cover your losses, and it really is not worth attempting.
The world’s view of gambling has very much changed over the last ten years, with your ‘average’ gambler more likely to be sat at a PC than walking to their local bookmaker to put a bet on. As online security gets tighter and customers start trusting sites with their credit card details the numbers of those joining the sites as opposed to visiting stores increases. Indeed the ‘fair-weather’ gambler who may have at one time only had a bet on the Grand National once a year now has the opportunity to put bets on for fun whenever they want to without the stigma of visiting a bookmaker which they may feel uncomfortable doing. This article will investigate whether an established company such as Ladbrokes needs to offer introductory offers to entice new customers, or whether they can get away with offering smaller free bets and survive in a congested market by reputation alone.
Overall the largest betting company in the uk and largest retail bookmaker in the world is Ladbrokes who own over 2, 400 retail betting shops divided between the UK and Ireland, with more shops in Spain and Belgium. It is one of the FTSE 250 listed companies and is over 125 years old – indeed after the war they were the first betting company to allow for fixed-odds football betting; a strategy that backfired when they lost £1 million on one day in 1963 due to a particularly predictable run of results in the first Division!
When i first got interested in online gambling I thought it strange that the free Ladbrokes bet was just £10 as a matched offer. With recently formed bookmakers offering introductory bets of upwards of £200 at times, and a £50 free bet seeming to be the average for new customers, I wondered whether this was a mistake.
However, looking at the site it obviously prides itself as being one of the more established bookmakers, with markets available on all sports, and many markets being available in-play during the events. The site also has links to other gambling games for those who wish to play on casino or poker games for a bit of fun. The branding for the company is also prominent throughout the site, with the unmistakable red background and white lettering being as bright as the signage that adorns their shop fronts.
In 2008 Ladbrokes became the first betting firm to offer customers a loyalty scheme which rewarded punters with free bets via points gained. When launched as ‘Odds On’ customers got a point for every £1 spent although this has now been reduced to 1 point for every £2. As a marketing scheme this has allowed Ladbrokes to specifically target promotions specific to the betting patterns of the card holder. The loyalty card can only be used in store.
And maybe that’s the key; Ladbrokes see their stores as their company flagship – one of those companies that will be diverse enough to have interests both online and on the high street but see their betting shop strategy and overall history as something they want to keep intact. And to be honest that’s something we should be encouraging these days.